IMS 0.00% 69.0¢ impelus limited

The issue is marketing channels that see appropriate return. The...

  1. 1,485 Posts.
    The issue is marketing channels that see appropriate return. The rest doesn't really matter.

    History says they sort this out, it's not what they are selling, it's how they sell it.
    That's the media/content market. Demand is not an issue. The marketing is evolving.

    Is the CBA loan current? From what I can can see it's not. So that's not a near term event.

    Also with reduced marketing expense for non performing markets you would also expect staff cost to be axed. That's the obvious move.

    Consolidate. Re-build marketing channels. Sell the same crap while it's hot. Stop selling it when it's not.

    They know all this.

    At 7c you buy a vehicle and the IP.
    The "liabilities" are minimal on a mid term basis.
    Still cash flow positive on a consolidated basis. Run it lean and return capital.
 
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