Australian producer McGuigan Wines has released a new five-strong range of premium wines under the Shortlist banner.
Due on shelf in late May, the range includes an Adelaide Hills Chardonnay, an aged Eden Valley Riesling, Coonawarra Cabernet Sauvignon, Barossa Shiraz and a Grenache Shiraz Mouvedre blend, also from the Barossa.
Majestic has taken on the entire UK allocation of the limited release label in what is one of the largest orders of premium Australian wine ever placed by the retailer ? the range has a retail price tag of ?14.99.
Majestic wine buyer Matt Pym said: ?On a recent visit to Australia I tasted through The Shortlist range with Chief Winemaker Neil McGuigan. These limited release wines showcase McGuigan?s best vineyard sites and really prove once and for all that Australia can deliver at the premium end of the market.?
IWC White Winemaker of the Year Neil McGuigan officially launched the new premium range at a gala winemaker dinner in London last night. Attended by over 70 members of the wine trade, the range highlights McGuigan?s commitment to pushing the premium credentials of what the 14th biggest selling wine brand in the UK.
Paul Schaafsma, UK & European general manager for brand owner Australian Vintage said: ?The addition of The Shortlist range to the McGuigan portfolio is a great boost for not only McGuigan, but the Australian category in general. The potential for premium Australia in the UK is untapped ? one of our key areas of focus for 2011 is to really drive the premium message behind McGuigan and Australia as a whole.?
McGuigan has shown 62% growth in the past 12 months and annual sales of ?65 million. http://www.harpers.co.uk/news/news-headlines/10538-mcguigan-launches-new-premium-wine-range.html
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