McInnes chair CCX, page-8

yes, including not understanding the essence of their basic fiduciary responsibility to ‘preserve’ and ‘grow’ shareholder funds.

Nodding, smirking, courteous silence, when being fed trash and reviewing the results of ongoing rubbish sales from an exec team in Board meetings held in the wrong global location is not what directors are paid to do. Until results prove otherwise, Directors should be figuratively shirt fronting the CEO, calling out bull# when they hear it and demand growth in shareholder wealth rather than presiding over its diminution. Are any of them across online sales in each location made today, this week? Have they swallowed the recession Kool aid excuse fed by a lazy exec team, bereft of innovation, on enquiry, then off to dinner with family job done?

At such a low sales starting point, sales growth cagr of 20%+ should be plastered on their foreheads including on a baton used to enforce it as necessary.