Wow, our new friends GM are way out in front in the ADAS race. VW are in the race for third and Hyundai are at the back but still in front of Uber, Apple and Tesla! They might need help.
Tesla, Apple far behind automakers in autonomous driving: Study
Navigant's study ranks Apple and Tesla at the bottom of the table when it comes to autonomous driving leadership.
By: Ronak Shah | Updated: January 17, 2018 3:50 PM
The race of developing a road legal self-driving car seems to have taken the front seat with almost all major automakers and tech giants have increased their investments and enhanced its focus to develop an autonomous car. A study by Navigant Research says that traditional automakers like General Motors, Renault-Nissan Alliance, FCA and Ford have been quoted as to be the leaders in the development of autonomous cars. Many of us still believe that companies like Tesla and Apple would be a leader in this new technology and every now and every now and then these tech giants have made it to headlines and are considered thought leaders in tech. But this Navigant's study ranks Apple and Tesla at the bottom of the tabel when it comes to autonomous driving leadership.
The research further emphasises on the work done in the field of autonomous driving and says that the year 2017 saw a continuing acceleration of the pace of development in the automated driving sector, as many of the companies involved have shifted from a R&D stance to production engineering. With concerns about driver distraction mounting, automated driving is increasingly seen by many as the best solution to eliminating this dangerous trend on the world’s roadways. The number of automated ride-hailing pilot programs has also increased since it has become increasingly clear that mobility as a service will be the primary means of deploying automated vehicles, particularly in the early years of commercialization. Source: Navigant Research
As the technology for taking the human driver out of the control loop matures, the business landscape continues to shift. The cost and complexity of developing and deploying automated driving technologies have driven numerous new partnerships and acquisitions to help achieve scale more rapidly. OEMs and suppliers have recognised the threats to their traditional business models and are working aggressively to leverage the strengths they have to develop new revenue streams. New entrants into the field are recognising the challenges of establishing manufacturing and distribution infrastructure and are increasingly forming partnerships with incumbents to leverage the strengths that each bring to the challenge.
This Navigant Research Leaderboard evaluates 19 companies developing automated driving systems. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing an objective assessment of their relative strengths and weaknesses in the development and deployment of automated driving technology.
Source: Navigant Research
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