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Crowd Mobile seals deal with SmartTrans for China market

Crowd Mobile seals deal with SmartTrans for China market

• 03 August 2016
• Written by Peter Dinham
• Published inEntertainment

Australian mobile entertainment provider Crowd Mobile has done a deal with mobile billing and payments platform, SmartTrans, to gain access to the massive Chinese e-commerce market for its mobile infotainment and entertainment products.

Crowd Mobile has signed a letter of intent with SmartTrans’ Beijing subsidiary, SmartTrans Technology, under which it will be able to to utilise SmartTrans’ established payments platform in China to help monetise its products in the region.

Both companies say they will first work towards establishing a pilot programme which is expected to run between 6-12 months in specific regions across China.

China is the largest e-commerce market in the world and is expected to top US$1.1 trillion by 2020, according to a report by research company Forrester.

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Crowd Mobile chief executive, Domenic Carosa, says the partnership with SmartTrans will give the company quick and easy access to a large but complex marketplace.

“China is a logical market for us to expand into given we already operate in 54 countries, offering our services in 30 languages to customers of 160 mobile carriers.

“SmartTrans has an established payments platform enabling smooth and easy integration with Crowd Mobile. We believe the partnership offers us the most efficient way to launch our suite of products into China.”

SmartTrans’ chief executive Bryan Carr said the partnership offers both companies an opportunity to generate significant revenues from one of the fastest growing mobile markets in the world.

“We believe that Crowd Mobile’s suite of quality and engaging products will be as well received in China as it has in other countries.

“SmartTrans has the ability to access and bill more than 1 billion users across China Mobile, China Telecom and China Unicom in China. The opportunity for our partnership with Crowd Mobile is significant.”