Here's a light bulb moment for everyone.
Before you can sell light bulbs, you have to make them.
Even if your product is the best AND the cheapest (BUD's definitely isn't the latter), you will only sell what you can supply. As it stands from the critical component update, BUD will not be in a position to get sufficient supply to market in time for Black Friday, Christmas, etc. They are STILL meeting orders from 2020!!
Black Friday is 26 November. Subtract around 4 weeks for freight. Products have to be out the door of BUD by the end of October. Based on these assumptions the Critical Component update tells you how much additional product BUD can get to market before then. HINT: It's not very much.
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