MEDIA REPORTS, page-1446

This sounds promising...

From Mumbrella.com

Seven West Media has signed a partnership with Australian mobile location intelligence platform Landmarks ID, forging a relationship which will integrate with the 7Plus app to provide audience profiles.The new deal, effective this month, enhances Seven’s audience intelligence offering and will provide data based on real-world consumer movement from the app’s audience base.Landmarks ID’s data will allow Seven to understand the 7Plus audiences’ behaviours, brand affinities and where they spend their time, based on real-world consumer movement data from the app, the network said.Seven’s director of audience intelligence, Andrew Brain, said the partnership is a first of many for the brands.“Our ongoing desire to understand our audiences’ behaviour both online and offline enables us to make smarter programming decisions, deliver deeper strategic insights and better experiences for both audiences and brands,” said Brain.“Our new partnership with Landmarks ID demonstrates our commitment to audience intelligence. It’s the first of many affiliations within our ecosystem that seek to ensure our key partners are able to better plan, buy and measure our high-value audiences with precision, delivering proven results.”