I just can't help but thinking that this will go off like a frog...

I just can't help but thinking that this will go off like a frog in a sock. New parents will be all over it....I know - I was one.

You freak out when baby cries....just for the piece of mind. Mum's especially...we are hard wired to protect our off spring from pain..its part of our DNA!

Get it into daycare centres worldwide then the parents will pick it up organically. Maybe a nice joint marketing exercise with the likes of Nurofen etc.

A licensing agreement with Apple....that would be nice. Tim Cook said Apple will be remembered for their contributions to health care.

Mums & Dads and Daycare centres....get even a small chunk of that market and you're cooking with gas.