Thanks for posting. Recall CCs comments just under a year ago.
“We’ve had discussions from pretty much everyone that you can imagine, Amazon, Microsoft, Apple, heavily knocking on our door, wanting to see what the opportunity is regarding our technology, but we’ve decided to launch our own products initially,” Cooper says.
I assume Apple is only trying to achieve brachial blood pressure and not central aortic. Apple watches fit into the jack of all trades, experts in none category (For the record I have owned one for four years now). They definitely paved the way for wearable health tech, but they are very much lagging behind. Or at least we are seeing a significant emergence of wearables with niche applications and experts in their space. Conneqt should have a heart health niche well and truly ticked off, though. But, like with any product (good or bad), marketing is the most important thing, and I feel Coops can 'make heart health sexy again'.
If health is the new wealth, it's fair to say heart health is on the path to getting there.
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