It's a tough call whether you should trust your feelings rather...

It's a tough call whether you should trust your feelings rather than facts. Ultimately most people buy their house with their heart and not their head and it all seems to work out most of the time. On a cautionary note herd mentality is usually governed by feelings.
However I think intuition is another thing entirely. If you follow a stock long enough things start to develop in your subconscious and even daily price trends and volumes traded add to this. So I agree with your comments.
There is a sense of built up anticipation helped along by enthusiastic management with a lot of skin in the game as well as what seems to be ground breaking technology. And it's not fly by night stuff as this has and is being developed over a number of years.
So I'm with you TraderP that when this watch is released in a few weeks (?) then things could move along quite quickly and I would rather be holding the stock than waiting for that move to begin.