With all due respect Morg, IMO your timing is way off. 10 years...

With all due respect Morg, IMO your timing is way off. 10 years the world will be in the depths of a huge water crisis. It honestly freaks me out.

Cast your mind back 10 years, there was the start of the talk about global warming and those people were treated like Leper’s. In the last 2 years it’s become a household discussion, weather patterns are considerably changing. Ice caps are melting and you have heat waves in the arctic! It’s madness!

The pace of change is not generations but gestations. The countries that have had shortages still pollute what little waterways they have.

We all believe that China play a long game, but I think even they have been surprised at the rate of change. I was working on a project in Beijing 10 years ago, the pollution then was called ‘fog’. Now it’s full blown PM2.5 air quality nightmare requiring the like of F9 filtration (hospital grade HEPA equivalents) for office buildings and apartment blocks. It’s madness

Air and water go hand in hand. I believe we will see those areas under pressure - South Africa etc, have some respite but still be under pressure and not replenish to the poi t where their supplies can take the next wave of environmental assault.

Let’s be honest - we don’t change our consumption, I still shower far too long and all the other things I shouldn’t do because it’s someone else’s problem right?

I maintain that I got into this market too early - but the world realised it had a problem far too late - if it has even truely realised yet.