Apologies if this has been posted before. Not a bad article.New...

Apologies if this has been posted before. Not a bad article.

New Thoughts on the Strategy of Entering the Blue Ocean Market in Villages and Towns into an International Famous Enterprise

In the face of the increasingly saturated municipal sewage market, it is wise to choose the village sewage treatment market. The world-renowned leader in decentralized wastewater solutions, the New York-based Fulangshi Company, has entered China's vast market for sewage treatment since entering the Chinese market in 17 years and has achieved a series of project results. How does the rich world’s strategy of entering China “sports troops”?

The municipal sewage treatment market has matured, the total discharge rate has maintained a rapid growth rate of 3%-5%, the sewage treatment rate has reached 97% near saturation, and the urbanization construction expansion + new bidding policy has promoted the market to rise steadily. Policies such as “third-party governance” and “water ten” have been introduced, central environmental protection has become increasingly strict, and industrial enterprises’ profits have improved. It is expected that the industrial wastewater market is expected to recover. The development of sewage treatment in villages and towns is slow, and the current treatment rate is only 20%. The development space is very large. Many policies show that rural sewage treatment has become the focus of sewage treatment in the next few years. The rural revitalization strategy directly stimulates the market space of about 162.7 billion yuan. Processing new areas is expected to enter an outbreak.


The municipal sewage market has become more and more saturated. Due to the complex terrain, the scattered villages and the lack of unified planning, and the relatively low level of education for the population, centralized sewage treatment in villages and towns has been difficult to implement due to problems such as large investment in the network and difficulties in construction. In the face of this situation, Fulang is based on its own technological advantages, developed for small decentralized sewage treatment process - aerated membrane bioreactor MABR technology is favored by the market.

Case Studies:

Luoyang, Henan Province | 300m3/Tianluolong Rural Domestic Sewage Project

Taiping Village is located in Lilou Town, Luoyang District, Luoyang City, Henan Province, adjacent to Luohe River. The area is relatively remote, transportation is difficult , and the installation phase is tight. The installation and commissioning of all equipment is completed within 10 days . Commissioning phase and coincides with the rainy season, large flow fluctuations, beyond the design water flow will impact on the equipment in a short time , the equipment overload operation; and normal times, the water is too small, even without water .