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Media Update, page-455

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    The revenue generated seems to align with online trends. In November PBH attracted 5% of the search in Illinois.

    https://hotcopper.com.au/data/attachments/2870/2870489-0bd086179ac83ae47ad27d35cd3e7900.jpg


    Applying the same logic in December. PBH share of revenue for Illinois should be approximately 9%.

    https://hotcopper.com.au/data/attachments/2870/2870503-c0487e017b51b29457608b226ac69b63.jpg

    PBH share of revenue for Illinois in January may have fallen back to approximately 5%.

    https://hotcopper.com.au/data/attachments/2870/2870505-247a5b3962a5baac4cd27bcef9e3319a.jpg


 
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