Not many people would tend to pay for the most expensive toilet...

Not many people would tend to pay for the most expensive toilet paper on the shelf too, but the pandemic proved otherwise. Wait till next winter when we're seeing thousands of cases a day for each state. These RAT will go like hot cakes regardless of their price, its human nature.

Most frustrating thing is the casual pace Atomo took in getting their bloody TGA submission in. Though, all the concern about failing to be a early market mover may dissipate on the back of an approval announcement closely followed by a distribution agreement with a retailer. (Preferably sooner rather than later)