This is exciting stuff - even if nothing comes of it for Atomo....

This is exciting stuff - even if nothing comes of it for Atomo. The lengths to which John Kelly has personally gone to promoting Atomo's rapid tests are very much confidence-inspiring. I am sure the PR team is largely responsible but JK's personal appearances show he is fully committed to the business. If Atomo can somehow make money in Australia against comically strong resistance to their product, I can only imagine they will fill their boots capitalising on the huge HIV self-testing markets growing globally in years to come.