Media Updates, page-1214

A new National Brand Advisory Council has been set up with 11 hand picked community leaders with our newly minted CEO Jayne Hrdlicka being one of them. She is starting her appointment with A2m next month but is hitting the ground running using her appointment on this council to highlight the A2 product and story on the world stage.

Its telling in the IF space they could of picked any other CEO of  our competition but they picked Jayne for her expertise and reputation and she has not even started her new role with A2m for another few weeks yet. It just goes to show how highly regarded she is in the business community and  I cant wait to see what she will bring to the table for A2m in her new CEO role. Its does not take much to see that A2m with the recently announced partnerships and a new powerhouse CEO will soon not only become the largest IF player in the Australian/NZ space but will in short order scale up globally to take on the biggest titans in the dairy industry. Today's closing SP in my opinion will become a distant memory after a handful of future profit reports and news announcements.

GLTAH




Forrest leads council tasked with rebranding Australia

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Forrest leads council tasked with rebranding Australia

by Dan Wilkie
News
Fri, 08/06/2018 - 12:23
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Council members Michael O'Keefe (left), Michael Cannon-Brookes, Alan Joyce and Andrew Forrest in Canberra. Photo: Austrade
Western Australian mining billionaire and philanthropist Andrew Forrest is leading a contingent of business leaders responsible for developing a new brand for Australian exports, with the initiative designed to reclaim the country’s competitive advantage.
Mr Forrest has been appointed as chairman of the newly-created National Brand Advisory Council, comprising 11 business and community leaders hand-picked by Trade Minister Steven Ciobo.
The council will work across industries and government agencies to build the new brand, which will be used to promote education, foreign investment, tourism and exports.
Alongside Mr Forrest, the council comprises Australia Post chief executive Christine Holgate, Qantas boss Alan Joyce, Atlassian co-founder Mike Cannon-Brookes, Tourism Australia chairman Bob East, Coopers Brewery boss Glenn Cooper, A2 Milk chief Jayne Hrdlicka, AESOP CEO Michael O’Keefe, Navitas chief executive Rod Jones, Austrade chief executive Stephanie Fahey and Sydney Festival Artistic Director Wesley Enoch.
The initiative was first flagged in the federal government’s Foreign Policy White Paper, released in November last year, which called for the creation of a stronger national brand for Australia.
Mr Forrest said Australia had for too long relied on its natural gifts to draw the attention of global consumers and investors.
“Australian modernity is so much more than this: we’re a nation of inventors, actors, engineers, builders, architects, athletes and innovators,” Mr Forrest said at the council’s first meeting in Canberra.
“The world has already figured this out and we draw huge investments from abroad each year.
“But our message today is that Australia can do better in promoting the breadth of our industries, services and experiences across the globe.”
Mr Forrest said business would be invited to participate in the brand building via a series of industry forums in all capital cities, as well as through a digital engagement platform.
“Today is the first step on Australia’s Nation Brand journey,” Mr Forrest said.
“I strongly encourage representatives of industry and business across the country, be it in the arts or agriculture, sport, education, tourism or technology, to have their say and be part of this unifying nation branding initiative.”