What you didn't say is that the A2 demand world wide is...

What you didn't say is that the A2 demand world wide is 4.4billion last year? How much of that demand belongs to A2m do you think At least 30% if Australia is anything to go by, and thats not infant formula.
A2 Milk Market Overview 2018: Global Market Demand, Size, Growth, Trends, Opportunities and Forecast to 2023

Posted: Sep 15, 2018 12:01 PM

“Rising Consumer Awareness Catalyzing Global A2 Milk Market Growth”​

The global A2 milk market has witnessed a robust growth in recent years. This can be accredited to the rising awareness about the benefits provided by A2 milk, diversifying product portfolio and growing demand from emerging markets.
The recent report by IMARC Group, titled “A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, estimates that the global A2 milk market reached a value of around US$ 4,410 Million in 2017, exhibiting a CAGR of 41.3% during 2010-2017. A2 refers to a genetic variant of β-casein found in regular cow milk which differs in structure from A1 β-casein by one amino acid. A2 milk has a natural golden color and is obtained from older cow breeds, such as Charolais, Guernsey, Jersey and Limousin, which are mostly found in India, France, Japan, Australia and New Zealand. It offers vital Omega-3 fatty acids that promote mental growth, build immunity and increase metabolic rate. Owing to these health benefits, A2 milk is gaining popularity among consumers across the globe.
Global A2 Milk Market Trends:
Regular milk is hard to digest for lactose intolerant people owing to which they are preferring A2 milk which is considered to be easier to digest. It also helps in relieving the symptoms of stomach discomfort, such as bloating, gas and diarrhea, which usually occur after the consumption of conventional dairy products. Further, A2 milk companies provide a wide product portfolio including liquid milk, baby food and infant formula, yoghurt, cheese etc., catering to a diverse group of consumers and institutions. Some of the other factors influencing the market growth include increasing demand from the emerging markets such as India and China, mounting income levels and the growth of the organized food retail industry. Looking forward, the A2 milk market value is anticipated to reach US$ 18,184 Million by 2023, projecting a CAGR of 24.9% during 2018-2023.
Want more information about this market? Request a free report sample