Asb83,
It also comes down to price and perceived value for chinese mothers.
The retail daigou avoided the local taxes so the chinese consumer were purchasing product at a lower price than buying the product through cross border e-commerce channels. Lets hope some of these mothers remember A2 milk when having their 2nd and 3rd children.
I agree that we will struggle to reach the same growth pre covid ( at least initially) but you have to also factor in the size of the chinese market (3 child policy) and the other new product innovations we will hear about shortly. As I said previously, A2 has to invest more in their liquid fresh and UHT milk, and leverage their brand into health and nutritional products like their manuka honey milk powder.
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