Hi Folks,
The pic below is the sales rank of different IF on the T-mall live streaming platform for Aug.2021. I am very surprised to see A2 took the first place and Feihe is the second. Also, I see that A2's live streaming exposure is not the most and it is less than half compared to Feihe and Aptamil (105 (A2) vs. 245 (Feihe) and 297 (Aptamil)). This, in my opinion, is very positive sign to show the strength of the brand in China as A2 does not need the same level of marketing bombardment and can still get the most sales. Maybe the strategy executed by the new management team is working? If A2 can keep this trend, I think we will have a very nice looking quarterly coming. Again, it is a long way to recover the previous glory of A2 which is reflected by current SP. And thanks all the holders' support to keep faith in A2.
Data source:https://h5.ecdataway.com/wx/report-live?category=power_milk&month=2021-08-01
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