Hi Werd,
No worries mate. I am not quite sure what label it is but I assume it should be China label and mostly the product is IF. Live streaming platform is pretty much like TV sales platform in old days. Now it is the internet version with more interaction with the audience. Also, there are some special discount only available during the period of living streaming. It is quite a trending business model that almost every popular brand in China is using at the moment.
In terms of overall T-mall sales, I guess there is some correlation as living streaming is usually an indicator of how popular the product is. If it sells in live streaming, it also sells in other platform both online and offline. Again, my opinion is nothing and the real number now should be in front of David. I hope he now is smiling.
Hi Werd,No worries mate. I am not quite sure what label it is...
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