Tmall data from a different market research mob shows A2 ranked 3rd in daily sales as of 14 June and estimates (if my Google translate is correct) 65,450,000 yuan in sales for the day. That's about $1.6M NZD. Not bad when you consider it's just one of several platforms.
From the article:
Today, Magic Mirror Market Intelligence will take stock of the brand rankings (including pre-sale) on the Tmall platform as of June 14 in the maternal, infant and pet industries.
Data description: The statistical amount refers to the sales data of the spot on the day.
https://mp.weixin.qq.com/s/7OtBrbJMIuXvuKea_5JA1A
Media Updates, page-11437
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