It is on their official site:
It's an interesting move, might be a bit confusing for those who aren't really clear / don't care about the distinction between A2 / lactose free (which may be a larger group than people think).
But ultimately I think it might result in more awareness of the difference. People who drink lactose free would certainly know and so this will probably chip a good chunk of market share off lactose free competitors.
Media Updates, page-11762
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