A2 has also had a somewhat surprisingly good 11/11 result on Douyin (Chinese TikTok), coming in 2nd place for the whole 'Milk Powder/Complementary Food/Nutrition/Snacks' category.
To put in perspective, Douyin looks to be the main platform that experienced significant growth this year in an otherwise fairly flat market. It's reported that the average daily sales for Douyin overall increased by 156% year-on-year during the festival. It seems likely then that A2M grew both its market share and its overall revenue from last year in this platform.
Media Updates, page-12020
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