FYI, some further verification in Chinese media about A2's strong performance in 11/11:
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The milk powder competition continues, and the tug-of-war is fierce in subdivisions such as special formula powder and children's powderCompared with this year's 618 and last year's Double 11, the online ranking of milk powder brands can be described as undercurrent. Taking milk powder as an example, during this year’s Tmall Double 11, a2 went one step further, rising from No. 4 to No. 2 in the previous two major promotions; Rising, while some top foreign brands have faded out of the TOP10.
Not 100% sure about the meaning of '暗流涌动' or 'undercurrent' but some google suggests that it can refers to trends in consumer pricing - price increases perhaps.
FYI, some further verification in Chinese media about A2's...
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