Just an excerpt but says it all really:Plant-based milks – or...

Just an excerpt but says it all really:

Plant-based milks – or “alternatives”, as they are called in Europe – were meant to spark a revolution, but in dairy fridges in Australian supermarkets, shoppers are voting with their wallets.

Sales of fresh plant-based milks – including soy, nut, oat, rice and coconut – have slumped as much as 36.2 per cent, according to the latest grocery scan data, vindicating A2 Milk’s “dairy is good strategy”.

While the broader dairy industry has attracted criticism about livestock greenhouse gas emissions, A2 Milk has doubled down on its dairy offering, launching a lactose-free product in the middle of last year.

It has since gained more than a 14 per cent share of the lactose-free segment, becoming the best-selling new fresh milk launch in the past year, according to IRI data.