In hindsight some of the changes she was trying to implement...

In hindsight some of the changes she was trying to implement possibly would have limited the impact of COVID on the business.

1) She apparently (according to her) was trying to get the ERP inventory tracking system upgraded sooner

and 2) she recognised the need to direct a greater % of revenue to marketing (as opposed to relying more on daigou word of mouth).

She got a lot of pushback on the latter at the time, I seem to recall the outrage on here that margins would drop fractionally below 30% (and look at them now). However personally I think it would have been too little, too late to avoid much of the damage. Certainly the ERP would have helped avoid making the initial problems even worse.

JH still bears a lot of blame for tainting the relationship with the Board and shareholders from the get-go when she sold all her shares so abruptly. She also farmed alot of the marketing work back out to her friends at Bain, which is definitely questionable as to whether it was putting the company's interests first. Sad to hear the news about her husband but her legacy is definitely mixed as far as A2M goes.