I used to visit Chongqing regularly prior to Covid, and back in the days of Jane running the company was shocked at the marketing wastage! Just seemed to be a scatter gun approach and my Mrs questioned why they were advertising and promoting the product in the wrong places, for a premium product. Seemed they had no clue, but happy to spend…Maybe nothing has changed ;-), but at least the promotional material seems on target from what I have seen on Chinese websites…..
Unfortunately haven’t been back to China since Covid, but going in July, so will talk to some of the salespeople at the big Mother and Baby stores to get a feel of how things are going.
Happy with David so far, things haven’t been easy. A2 has got through Covid and hopefully Chinese registration soon, then things will start to look up.….
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