Douyin = TikTok, it is Chinese TikTok, which is the list he posted above.
It's still small but its not insignificant as it's growing quite fast.
Last year, A2 ended up ranked 6th on Douyin. However, at one point it was ranked 17th and at another point it was 4th. The point being that the rankings seem a lot more fluid and most likely dependent on the timing and extent of product discounting by the different brands.
I've read that the discounting by sellers in 618 has been greater this year and more on par with 11/11. Since 2021 A2 has pulled back on promotional discounting in these festivals, which could also have an effect.
Haven't seen an updated ranking list for Tmall yet. There was a whole bunch of lists put out but IF wasn't on it.
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