Definitely an increase in overall revenue since last year for 618 as a whole, based on third party reporting by Syntun. Around 5% growth in GMV for the major platforms overall.
Livestreaming platforms in particular seem to have done very well. On Douyin A2 doesn't appear in the top 10 list that combines 'milk powder / complementary food / nutrition products / snacks'.
It's been tricky to find much on the performance of infant formula brands on the major platforms though, there's usually a bunch of ranking lists published by now. I did find the following from JD Supermarket:
Definitely an increase in overall revenue since last year for...
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