3L has been $9.80 since March 2023. It just went up 15c and is now $9.95. That is a 1.5% increase.
2L has been $6.60 since November 2022, it just went up 35c (which is 5.3%).
I find it hilarious these articles choose A2 as the brand to focus on when it is a premium milk brand.
No one is forcing customers to choose a premium product over the supermarket brands.
Interestingly, on the topic of price increases, I noticed that A2M did put significant price increases on their lactose free range.
2L lactose free launched at $6.30 in September 2022. It went up to $6.60 in October 2022 then $6.80 in May 2023. They've now whacked it up to $7.30. That's an increase of 16% or $1 since it was launched 9 months ago. Must be selling pretty well I reckon.
Media Updates, page-12960
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