Hi Beebe - these were actually announced in February and have been available only on Amazon since around then. However, it looks to me more like they have been kind of testing the market (just on Amazon) rather than rolling it out at scale yet.
For instance, the product has been made available for free for Amazon Vine reviewers as a promotion. Would be interesting to see if it gets rolled out further as. I'd like to see them get more into nutrition products for seniors. This is kind of in that space though not explicitly.
Media Updates, page-13016
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