a2 have been conservative every year (to ensure they keep their...

a2 have been conservative every year (to ensure they keep their jobs) since I’ve held from 2014, and all of those outside Covid, they have smashed and over performed. I am surprised at at the lack of marketing initiatives a2 has gone to market with from their $850m war chest. This is a publicly listed company. They should have people in a room all year thinking up 8-10 initiatives of what they plan to announce each financial year, outside results to excite the markets. This safe guards bad results, so they pull the “dividend” lever when it’s underwhelming fy results, but also surges the sp on high results and pushes the sp $1-2 that very day (which it has on previous yearly announcements). They have 8-10 people in the senior leadership team earning over $5m and no one has said

“does this excite the market enough?”

“the sp has dropped from $22 to $5, what else can be we giving share holders?
Buyback?
Dividend?
New market?
New products?”

what is our long term strategy?

has anyone thought at a2, how do we get our sp to surpass new levels??? We need someone in there saying - this is what we need from a financial result and this is what the market will want each 6-12 months and this is how we are going to get there.

lift a2 senior leaders, we deserve better and Covid started 4 years go this November. You have business and marketing degrees, use them!