Great to see this finally in the wild, though I take it that's not official marketing.
The formula is quite different (at least the quantities are, not sure if there are any new ingredients). Part of the reason for the new standard is precisely that, to mandate new minimum quantities for certain ingredients, like DHA for instance.
I would have thought there'd be a larger price increase, but not sure what sales outlet this source is comparing it against.
Media Updates, page-13280
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