I don’t buy this theft story as the sole reason it’s being removed from many stores.
Theft might be a problem, but a small one, and not a reason to remove the item from the shelf entirely.
a2m is in control of this decision either way.
As you say, security tags should deter, so why not supply them?
I’d think it’s the supermarkets problem to protect the stock rather than each of the hundreds of brands that supply the product to the store. Plenty of smaller items that are easy to put up your jumper.
Why is a2 platinum targeted by crooks when there are other brands on the shelf, and others that are easier to nic without messing around with fixed security devices?
where is the stolen a2 platinum being resold? It’s not going to a pawn shop.
How many parents need a2 that bad and want to deal with crooks and stolen goods?
The common crim isn’t easily going to satisfy a black market with an abundance of stolen platinum.
They’d get a tin or 2 at a time. Not the easiest item to shove down your pants,
Do they steal it and put it on FB marketplace for half price? Seems like hard work for them.
and all these supermarkets with the same story, high security risk item, they are all getting hit, so they dropped it?
Seems like a bigger story if true.
But it’s available at chemist warehouse, so CW don’t have the same theft problem?
CW do have more menacing security guards but it doesn’t ad up to me.
I’d love to see an article run about how high the demand is for a2m specifically, if there is anything to it.
but I don’t think there is and I suspect theft is an easy answer from someone who doesn’t know much more than we do and doesn’t care much either, they just want to get on with their job of stacking shelves. I’ve met plenty of those guys on my a2 shelf search quests.
a2m know what there doing and we should know why too, but whenever I ask Customer Service I get the reply that it’s easily purchased through their website and thanks for my interest.
if I had a kid and needed it, and knew how much I needed, I’d probably subscribe to a delivery schedule with the confidence that it will be delivered with regularity, rather than chase it around town. That’s why I think Amazon will make us in the US and I wish they’d hurry about with it.
But the importance of shelf presence is covered in your post. Incredibly important for our image, and our international reputation - it’s a premium product used by Australian mothers.
If it’s not available on our shelves, Australians will forget about it.
Maybe we will become the Fosters of formula. Great advertising and a world-wide presence, but not something Australians have a taste for. Which doesn’t make sense either, because our baby formula market isn’t a small one.
slightly happier holder since the shareholders preso.
IMO, as terms mentioned, the next 6 months are incredibly important and Werds shipping data is particularly interesting and very important at this time.
The teams being educated on a2m in China are pushing Platinum hard, it’s being received well, so when those ships unload new product, it won’t sit on the shelf for long.
(20min delay)
