Media Updates, page-14315

Just look at the competition.

Aptamil Essensis is $68 a tin and it's been around for probably 3-4 years. I highly doubt they would continue to offer it if it wasn't selling in sufficient quantity to make it profitable.

We are way behind the competition because of your logic 'most people are poor overall' (which, by the way, is addressed by the Gold product).

There is a market segment for it which is people who can still afford the 'golden trifecta'. That is, marriage -> house -> children. The wealth required to achieve these things and in that traditional order puts one in a category where they can also have the 'best' of everything for their kids.

And then outside of that, there is the even bigger group who aspire to it, and who engage in conspicuous consumption so that they feel a little bit closer to meeting the ideal. It makes total sense to have a product not just for the wealthy but also the aspirational.