If I had to guess, I'd say they are about to expand the A2 Platinum distribution to Walmart.
I just checked their USA website and noticed you can now purchase A2 Platinum through Walmart online (not in-store though). Whereas all the fresh and UHT milk can be purchased in store. Seems only a matter of time before they roll out to Walmart stores as well.
I'm looking forward to seeing what's next for this "small distribution trial" that has been happening since it was announced last year. At some point they must know if the demand and pricing will be sufficient to roll out at scale. The export data you posted bodes well though.
Media Updates, page-14427
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