Media Updates, page-14435

The numbers for the market are not great at all.

But for a2 - the consolidation of the market with the small and medium-sized brands exiting after regulatory changes and requirements - SAMR etc… we survive and, dare I say, thrive.

We know a2 is a sizeable chunk of whats coming out of NZ, the 2nd largest piece of that exporters pie, which has maintained over the years while others have dropped off, and a2 still capturing growth.

I never considered the delayed boost the dragon era will potentially give when they pick up stage 3, after they are a year old, which is welcome as next year is year of snake.

Without going too deep, births declined in 1977, a snake year, by 12%. They were different times obviously and I put very little weight on the value of any of this zodiac rubbish long term for the a2mc. But its something to talk about now.