Well the dairy industry is well known by the FTC given the number of times the Physicians association has taken them to the FTC for all kinds of false claims regarding the safety and health benefits of milk. A2M have enough statically significant data to back themselves. Their claims have very carefully crafted given this is their bread and butter.
https://www.pcrm.org/statement-on-milk-industrys-get-real-campaign
I would also add if this was a significant issue for A2M they would have been forced to announce on ASX. As others have said, this is a very good sign that big dairy is running scared because of their potential impact to their market share.
Media Updates, page-145
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