It's the same way they distributed to Vietnam and no big deal in my view. The distributor is a third party and will need to promote a few brands to be viable. The arrangement works for A2M I am guessing as a low cost way to initially enter these markets.
In terms of brand, Blackmores IF poses no challenge to A2M - it'd be a lot worse if they were plugging Aptamil or something. Hopefully they start send some A2 Gold to these markets soon.
Media Updates, page-14703
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