a2 went to the CIIE with the new member "Seven" of "Family Nutrition Solutions" to demonstrate its global leadership in A2 protein

2024-11-06 18:06

Published in: Beijing

The a2® Milk Company of New Zealand, the pioneer and leading brand of A2 * protein in the world , once again appeared at the 7th China International Import Expo (CIIE) with its strategic partner China Agricultural Reclamation Holdings Shanghai Co., Ltd. As a "full-time attendee" for seven consecutive years, the a2® Milk Company previewed three new precision nutrition milk powder products specially developed and customized for the new urban silver-haired population at this CIIE, further enriching and improving its "a2® Whole Family Nutrition Solution", and achieving a refined and functional upgrade covering the entire population. The new product chose to make its global debut at the world-renowned CIIE, which also demonstrated the a2® Milk Company's firm commitment and long-term confidence in the Chinese market.

Li Xiao, CEO of the a2® Milk Company Greater China, said: "The CIIE is not only an important window to showcase China's high level of openness, but also a top platform for global innovation and cooperation. Through this platform, the a2® Milk Company is able to introduce world-first products to China and establish closer ties with Chinese consumers. We are deeply honored to be able to leverage the spillover effect of the CIIE to continue to deepen our presence in the Chinese market and enhance the recognition and influence of the a2® dairy brand."

( a2® Milk Company appears at the 7th China International Import Expo)

Many new products made their global debut.

Sharing innovation with consumers

In recent years, as consumers pay more and more attention to healthy eating, A2* protein dairy products have become popular due to their unique nutritional value. The a2® Milk Company has won wide recognition and trust from Chinese consumers by virtue of its high-quality milk source selection, strong product research and development capabilities, and excellent word-of-mouth experience.

In this CIIE, the a2 ® Milk Company's pavilion was themed "Choose A2* protein, look for a2 ® ", and it carefully built a pavilion to showcase the unique charm of A2* protein dairy products. The booth not only displayed infant formula products that consumers are familiar with, but also unveiled important new members of the " a2 ® Whole Family Nutrition Solution", including a2 ® Purple Ton Ton Self-Protection Milk Powder, a2 ® Purple Ton Ton Action Milk Powder, and a2 ® Organic Whole Fat Formulated Milk Powder, which were just launched this year, showing the a2 ® Milk Company's comprehensive layout in nutrition solutions for all age groups.

( The theme of the 7th China International Import Expo of a2® Milk Company is "Choose A2* protein, look for a2®")

As one of the representatives of New Zealand dairy products, a2® has entered the Chinese market for more than ten years, bringing the natural purity of New Zealand's golden milk source belt to Chinese consumers. The appearance of a2® Milk Company at the CIIE attracted New Zealand Trade Minister Todd McClay , New Zealand Ambassador to China Grahame Morton and others to "check in" . As the "host" of New Zealand, they also experienced the "difference" of a2® dairy products with the audience .

(New Zealand Trade Minister Todd McClay, New Zealand Ambassador to China Grahame Morton and others check in at the a2® Milk Company Pavilion )

What is particularly eye-catching at this CIIE is that a2® Milk Company’s three series of middle - aged and elderly milk powders targeting the 50+ new silver-haired group were first unveiled: a2® probiotic lactoferrin middle-aged and elderly milk powder, a2® fish oil lactoferrin middle-aged and elderly milk powder, and a2® multi-dimensional high-calcium lactoferrin formula milk powder. It is reported that they will be launched on major e-commerce platforms and offline supermarkets such as Hema from December this year.

These three products focus on the core nutritional health needs of the 50+ new silver generation. They not only use a2® source milk from the golden milk belt of New Zealand, which is friendly to the stomach and easy to absorb , but also scientifically match it with high-purity lactoferrin and clinically proven imported probiotics, which together build a strong self-protection and digestion and absorption ability, and build a solid health foundation for the middle-aged and elderly groups. In addition, the three new products are aimed at the intestinal, cardiovascular and cerebrovascular and bone health problems of the middle-aged and elderly, and scientifically add cutting-edge ingredients. They use the gold award patented dietary fiber Fibersol-2, which is proven to be beneficial to intestinal health, fish oil, which is proven to be beneficial to cardiovascular health, and imported Bonepep hydrolyzed egg yolk powder, which helps osteoblast proliferation, inhibits osteoclasts, and promotes bone health, to achieve precise and targeted strengthening. According to the test of authoritative institutions, the three new products are all low GI (food glycemic index) formulas to meet the needs of the middle-aged and elderly people who need to control sugar. As a dairy company founded by scientists who discovered the benefits of A2 type* protein, a2® Milk Company has been focusing on A2 type* protein for more than 20 years. Through 24 years of in-depth research on A2 protein, the company has transformed scientific research results into actual products, which have penetrated into consumers' daily lives and become a real healthy experience on their dining tables. At the same time, " a2 ® Whole Family Nutrition Solution" is an important strategic direction in recent years, aiming to extend the scientific research results of A2 protein to more people and let more consumers experience the health benefits of A2 protein.

Li Xiao introduced: "All our products are derived from a2® source milk that does not contain A1 type protein , including products such as a2® infant formula milk powder that is deeply loved by Chinese mothers. After many Chinese mothers gave a2® milk powder to their babies, they found that a2® milk powder was very easy to digest and absorb. Considering the milk-drinking experience of other family members, they gradually added a2® fresh milk, room temperature milk and a2® adult milk powder to the daily diet of the whole family. Therefore, our ' a2® whole family nutrition solution' has continued to rise in status among Chinese families. From infants to adults, and then to the middle-aged and elderly population, it has achieved true benefits for the whole family and the entire life cycle. This is our unshirkable mission, and it can also be said to be the confidence and confidence behind our concept of 'Choose A2 type* protein, identify a2® ' ."

It is reported that a2® fresh milk , which has been the top fresh milk brand in the Australian domestic market , has entered the Chinese market for ten years and has been loved by more and more high-end middle-class families. It has topped the Chinese online imported fresh milk sales list for two consecutive years. Today, the a2® brand has continuously enriched and concretized the "a2® whole family nutrition solution " from fresh milk to infant formula milk powder, and then to new milk powder products specially launched for the "urban new silver-haired group ". The promotion of this solution has enabled more and more Chinese consumers to accept and get used to A2 type* protein dairy products and embrace a healthier life. With the help of the CIIE platform, a2® Milk Company has accelerated the transformation of innovative results, making the concept of "Choose A2 type * protein, identify a2® " deeply rooted in the hearts of the people, leading the A2 type* protein dairy industry to transform and upgrade to precise nutrition.

( a2® Milk Company launched three new milk powder series for the middle-aged and elderly population targeting the 50+ new silver-haired group )

Resonating with Chinese consumers,

The “spillover effect” of the CIIE drives the development of a2® dairy products

The Chinese market has always been one of the key markets that the a2 ® Milk Company has continuously invested in. The a2 ® Milk Company has always attached great importance to and cultivated this market, and has worked together with multiple business partners such as China Agricultural Reclamation to continuously improve consumers' awareness of A2 * protein on the one hand, and on the other hand, to enhance the real "experience" of consumers of the a2 ® brand, so that they can more deeply understand the unique value of a2 ® products and ensure that the a2 ® brand can more comprehensively meet the needs of Chinese consumers for high-quality dairy products.

As an "old friend" of the CIIE, a2 ® Milk Company has continuously leveraged the "spillover effect" of the CIIE to continuously enhance its brand influence in the Chinese market. Through the "spillover effect" of the CIIE, a2 ® Milk Company has not only achieved sustained business growth in the Chinese market, but also successfully brought the scientific research results of A2 type * protein from the laboratory to the market, achieving the multi-point blossoming of new products for all age groups and categories.

Due to the role of the CIIE as a bridge and link, the health benefits of A2 * protein have quickly become familiar and accepted by consumers with the continuous efforts of a2 ® Milk Company. The new national standard series of a2 ® Zhichu® infant formula milk powder released at the CIIE last year has received positive reviews from more than 17 million real mothers since its launch, which is the best interpretation of the "spillover effect" of the CIIE. This year, a2 ® Milk Company has also joined forces with many Chinese business partners, well-known institutions, and opinion leaders in science popularization, maternal and child care and other fields to carry out marketing activities to encourage more consumers to try and experience the "difference" brought by A2 * protein. a2 ® Milk Company continues to innovate in all age groups, and many new products have excellent market performance. The accumulation of this series of activities has not only enhanced consumers' recognition of the a2 ® brand, but also set a scientific and transparent consumer benchmark for the A2 * protein dairy industry, thereby driving the healthy development of the entire category.

( a2® Milk Company 's " a2® Whole Family Nutrition Solutions" product family)

Seven-year covenant,

Deeply cultivate China and create a healthy future

a2® Milk Company's "Seven-Year Agreement with CIIE" is an excellent proof of its firm commitment to the Chinese market. Li Xiao, CEO of a2® Milk Company Greater China, said that CIIE is also an important platform for a2® Milk Company to participate in China's high-quality development and share China's opportunities. Looking ahead, a2® Milk Company will continue to strengthen its own scientific research and innovation, launch more innovative products to the Chinese market, and let the health benefits of A2 * protein benefit a wider range of people.

Li Xiao emphasized: "At this year's CIIE, a2® Whole Family Nutrition Solutions has added a new member, which marks the fruitful results of the first year of our second decade in the Chinese market and also heralds a steady start in a new stage. In the future, we will continue to use innovation as a driving force to further explore the nutritional value advantages of A2 * protein, help Chinese consumers achieve a higher quality of nutritional and healthy life, and contribute to the realization of the Healthy China 2030 strategy. "