Media Updates, page-15088

“I didn’t suggest anything about free products or anything like that.”

No, I know. I was speaking broadly on the topic previously raised by others—offering samples for every child is a nice idea, but it’s not in line with the high road or typical industry practices. A2 Milk is a socially conscious brand, and that, to me, is a competitive edge in the market. I know you get where I’m coming from.

Whenever you get on their websites they say the same thing: they promote breast is best first. but I think grimmys point is valid, it's a small pool to tap. The ratio is pretty low in AUS for breastfed vs formula.

I like your comparison of Ronald McDonald House and health—an odd pairing. Back in the ’70s and ’80s, McDonald’s wasn’t associated with coronary heart disease or bad hamburgers. It was a Friday night staple. Simpler times. Interestingly, U.S. hospitals are now removing McDonald’s from food courts as lease agreements expire—a sign of changing perceptions.

A2 Milk, on the other hand, is a modern company that’s already done a lot in the CSR space: initiatives like supporting cleft palate surgeries, contributing to COVID research, funding food banks, promoting land care, and working with organizations like CureKidsNZ and KidsCan. I also remember they’ve done things in China, like supporting rural communities and their school lunch programs. These efforts align with their broader goals—fostering goodwill, supporting communities, and building a socially responsible brand.

IMO. Providing baby formula at a breastfeeding class might come across as slightly predatory, so A2 Milk is likely taking a more thoughtful approach to enhance its public image and exposing itself to the community in other ways. This not only demonstrates their commitment to societal impact but also supports their growth by building brand equity and strengthening relationships with stakeholders.

Some here dismiss these efforts as “woke,” but such awareness—on issues like diversity, sustainability, and ethics—is just good business. Companies that engage in these practices often see stronger customer loyalty and employee satisfaction.