Looks good - but also, it’s a bit extra. The Company has a history of investing in premium packaging designs to enhance brand differentiation and consumer appeal, but this focus on premium packaging can lead to increased production costs. a2m is committed to sustainability, aiming for 100% reusable, recyclable, or compostable packaging and incorporating 50% average recycled content, which I support 100% - along with their other initiatives for sustainable farming etc. Balancing premium packaging with sustainability and cost considerations is a strategic decision, aimed to enhance consumer experience while managing expenses and environmental impact. So I just feel the tall lid and locking mechanism is a bit extra, unless it’s just an introduction design to help differentiate? But I’m happy to see the new product on shelves, it looks very sharp, and expect that it will be received well.
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