If by “we” you mean A2M then the simple answer is yes we can....

If by “we” you mean A2M then the simple answer is yes we can. However, I see at least few compelling reasons why we shouldn't. Geopolitical would be the major one. Unlike Australia, New Zealand was not banned from dairy imports to Russia in 2014. Baby food and formula was not banned either. However, Russian regulatory regime is quite restrictive and unpredictable (much more unpredictable than Chinese). NZ dairy imports to Russia were heavily restricted in 2013 because of botulism scare and it took about three years for nz to regain permits again. In 2022 Fonterra voluntarily exit russian market. Second reason would be that you virtually can’t do business in Russia without having a local “business partner” pretty much as in China. The difference though there’s a long history of successful business connections between NZ/AU and China, same can’t be said about partnerships with Russia. Another one, in reality russian market isn’t that big and shrinking rather fast, purchasing power of the population is low especially if we are talking about premium products which a2 is, it probably would be on peer with some bigger sized europien country at best. So, do you want to get in all of the problems for not much of return if any? Probably not.