Media Updates, page-2059

I posted my thoughts on Lion's hypocritical return to the A2/A2 space elsewhere on this post. I find it strange that even though we have had many years head start in fresh milk sales it looks like a new entrant is going to beat us in being first to the Australian market with:

1. A2 Chocolate flavored milk
2. A2 Smaller size to go flavored milk
3. A2 Milk with added probiotics

Maybe A2M has done their own research and forecast the uptake would of been marginal like our discontinued A2 Yogurt made under license by Jalna.
Personally I though it was a great product that like A2 ice cream failed by being priced too high. I hope there is still time for us beat them to market in these products as to make sure no competitor comes to market with a competing A2 product that has a point of difference to any of our own product lines. It cant be too hard as they came to the USA fresh milk market with a chocolate flavored milk from the outset. Looks like a good question to bring up at the upcoming AGM.