Its not about what consumers are consuming now. Its about what are they going to do in the future.
Below I've attached a summary from the OECD which looks at production / consumption in 2027. China demand is up and NZ production is up. This ignores the distinction between A1A2 vs A2.
And I reckon targetting the Wealthy Well in developing countries with fresh milk products (and the healthy a2 alternative) is on the cards.
Media Updates, page-2927
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