Not sure, can't find anything on the web yet.
A show about celeb dads had an audience of 600 Million a week and 640 million down loads. That seems like money that could be VERY well spent, the exposure, specifically if used for the celeb's baby formula could be priceless.
https://www.theatlantic.com/china/archive/2013/12/why-a-tv-show-about-celebrity-fathers-has-enraptured-china/282562/
Media Updates, page-2993
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