AS a finance and marketing student this could be a wonderful case study... going for a kill in the market share with out compromising the margins only A2 can do it. Because consumers are willing to pay for quality and benefits A2 provides.
Theres not a lot of money to be made from the "pink" dollar. Green washing can turn a bob or two. But the real money is to be made from the "Well Worried Wealthy". China is proving that. USA is just ripe for that particular picking - as evidenced by their pretend milk markets.
AS a finance and marketing student this could be a wonderful...
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