Last I researched it which is a year ago was that they had four...

Last I researched it which is a year ago was that they had four small herds, and conversion of large numbers of cows was going to be a long and slow process. Thats why Illuma a2 is only sold on ecommerce channels because as far as I know they haven't ccc registration. I'm not certain of this (so before you call me a liar and if I could sue you I would Ginger Steps) however but even if they have its small volumes. What people don't get is you can't suddenly go from a situation of no A2 cows to humungous numbers. You have to breed them or buy them in from else where, building volume is a long slow process. Geoff knows this and so did Jayne, they probably have at least 4 clear years before anybody could produce significant volume even if they started last year.