Media Updates, page-5139

A little sample of what we are going to begin seeing from Lion soon.



It is interesting that they run with the brand 'A2 Goodness', but the FAQ about A2 milk on their website is very careful to avoid any implication that A2 milk may have health benefits over A1/A2 (or conversely, that the latter might have any negative effect).

For example:

Why is there now Dairy Farmers A2 Goodness milk as well as Dairy Farmers milk?

Dairy Farmers have been proudly making Australian milk products for over 100 years. We know there is consumer demand for A2 protein milk and want to be able to give consumers choice.

It says a lot that they can't back up their claim of 'A2 Goodness' without letting on about the possible adverse health effects of their A1/A2 product line. All they can say is that their is demand for it, but they can't admit why.

Who is DF A2 Goodness suitable for?

Dairy Farmers A2 Goodness is suitable for all family members who have no intolerances to drinking cows milk.

What a redundant statement. It's almost like saying, our gluten-free pasta is suitable for anyone who is not gluten intolerant. Well, duh.

No mention of the fact that some of those family members may actually be able to drink A2 milk if their intolerance is just a misdiagnosed A1/A2 sensitivity.