not sure he should be saying this in public even though this was...

not sure he should be saying this in public even though this was obvious this was the policy to some of us a few years back.
from that NBR article:


However, there was no mistake about A2’s policy on providing stock for Australian supermarkets, Hearn said.Responding to a question on why shelves across the Ditch were constantly under-supplied with A2 product, Hearn said creating a perception of scarcity was part of the brand’s attraction.“It’s a policy not a mistake,” he said. “An element of scarcity produces excitement … It’s part of our commercial strategy.”